What Is Digital Marketing? Strategies for Marketing in Today's Digital World
eCom Premier Academy
In the world of business development and branding, going digital is perhaps all the buzz. So just what is internet marketing and how can we use it to grow our businesses?
Internet marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, right now, includes websites, social websites, radio, television, mobile and also forms of traditionally non-digital media for example billboards and transit signs. Essentially any marketing media that's delivered electronically is considered digital marketing.
This leaves only great shape of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Still, print ads, direct mail, print directories, billboards and posters are typical starting to connect to their digital counterparts. With such things as URL landing pages, QR codes, web websites, online directories and text codes, traditional advertising and marketing almost always has a digital marketing connection.
Why the target on Digital Media?
The shift to digital media has been driven by marketing agencies, business people and consumers alike. The ever-increasing demand to indicate quantifiable results makes going digital an aspiration for the digital marketing agency. Most digital media, including websites, social media marketing and mobile advertising is less difficult to track than traditional marketing media like print advertising.
For companies, many forms of digital advertising are very low cost. Having a web site, engaging customers in conversations through social media marketing and e-mail marketing are affordable alternatives to print advertising and direct mail. These digital channels are around to businesses of any size, which help to even the game for start-ups, small businesses and independent consultants seeking new company.
For consumers, the short pace of life makes digital advertising absolutely essential. When consumers are in need of goods and services, gone are the days of thumbing via a phonebook to find them. Now, we take out our mobile devices or go to our computers for answers - and now we find them fast.